What are Marketing, Branding, Public Relations, Social Media and Advertising?

I can understand why people have questions about the difference in marketing, public relations, branding, social media and advertising. They all are aiming to do the same thing but in different ways or through different platforms. I hope this will help you understand it!

MARKETING

Marketing is how your company increases awareness and creates behavior change to your desired audience. It’s how you promote and sell your products or services. The traditional marketing mix involves the 4 Ps: product, place, price, and promotion.

  • Product: what you are selling. For “product” to be successful, you’ll need to think about packaging, design and messaging. This is where branding comes into play and it’s described more below.
  • Place: where you are selling it. For “place” to be successful, you’ll need to think about your markets, distribution channels and target audience. Who are you trying to reach and where can you reach them?
  • Price: at what price are you selling it. For “price” to be successful, you’ll need to think about the value of the product – the value to you and the value to your customer.
  • Promotion: how you are getting people to buy it. This can involve strategies like email marketing, SEO, inbound marketing, event marketing, public relations, social media and advertising. A few of these are explained more below.

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SXSW Recap: Millennials

One of my favorite sessions (speakers were dynamic and subject is always interesting) was Solving the Millennial Content Challenge with Jason Dorsey, Chief Strategy Officer of The Center For Generational Kinetics LLC, and Joseph Gagnon, SVP/GM/Cloud Solutions of Aspect Software. Both are experts in millennials research and strategies. Their presentation was specifically focused on U.S. millennials.
First, there were so many facts given about millennials. Here are some:

  • Millennials are those born in years 1977 through 1995. They are categorized in these years because they can process the 9/11 event.
  • By 2017, millennials will outspend baby boomers.
  • Millennials are the generation with the least established loyalty because for most big purchases, they haven’t had the opportunity to make a decision again. You can’t lose loyalty if you’ve never had it.
  • Millennials have the most diverse generation. They don’t see diversity until it’s absent.
  • Millennials are accomplishing societal “norms” (such as marriage) 3-5 years later than expected. By certain ages, they have different accumulated life experiences than previous generations.

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SXSW Recap: Top Event Branding

SXSW Mophie Rescue
Today I’m over on my lifestyle blog, Fearless Captivations, recapping the top event branding features I saw at SXSW. I went into SXSWi with my marketing mindset and was enthused by the ways companies presented their brand to stand-out and create buzz.

Head over to FearlessCaptivations.com to find out what I saw.

Want to read my other SXSW Recap posts?