One of my favorite sessions (speakers were dynamic and subject is always interesting) was Solving the Millennial Content Challenge with Jason Dorsey, Chief Strategy Officer of The Center For Generational Kinetics LLC, and Joseph Gagnon, SVP/GM/Cloud Solutions of Aspect Software. Both are experts in millennials research and strategies. Their presentation was specifically focused on U.S. millennials.
First, there were so many facts given about millennials. Here are some:
- Millennials are those born in years 1977 through 1995. They are categorized in these years because they can process the 9/11 event.
- By 2017, millennials will outspend baby boomers.
- Millennials are the generation with the least established loyalty because for most big purchases, they haven’t had the opportunity to make a decision again. You can’t lose loyalty if you’ve never had it.
- Millennials have the most diverse generation. They don’t see diversity until it’s absent.
- Millennials are accomplishing societal “norms” (such as marriage) 3-5 years later than expected. By certain ages, they have different accumulated life experiences than previous generations.
One common subject I heard in multiple SXSWi sessions was about how important the team was to the success of a company. Here are some of the quotes from different sessions:
We (social media) don’t stand apart from the newsroom. We’re part of it.
Michael Roston, Sr Staff Editor Social Media, The New York Times; Social Media: Breaking News or Fixing News?
Find people who want to be a part of the magic and see your vision.
Chris Wink, Co-Founder & Chief Creative Officer, Blue Man Group; Using Brands to Create Cultural Identity
I have a bigger goal than the food. It’s providing creative challenge and financial success for employees.
David Chang, Owner/Founder, Momofuku; The Future Role of Tech in Dining and Food
When you’re a medium start-up, it’s no longer all about you. You also have to think about users, employees, investors, media and competition. You deeply care about the interests of these people and try to align the interests.
Culture is more important than the product. The product is the product. Culture is the next hundred products.
Phil Libin, CEO, Evernote; Be Epic: The Art of Bold Decision Making Continue Reading…
I was excited to attend SXSWi through work and have had so many reflections and thoughts on the ideas I heard in keynotes and panels. I’ll be sharing what I learned at SXSWi, focusing on specific themes, over the next couple of weeks. To begin the recapping, I’d like to share the key things I took away from the session ‘Using Brands to Create Cultural Identity,’ which was led by Chris Wink, Co-Founder & Chief Creative Officer of The Blue Man Group, and Jarret Myer, GM at Woven & CEO of UPROXX.
What is branding?
It’s the combination of employee buy-in, the product, the marketing, and the performance of the company over time.
Your product must live up to the vision. Find others who understand your vision and are willing to work with you to bring it to life. Find pieces of evidence of progress and share them. Take your journey seriously because eventually others will too. Make sure everything is authentic. Continue Reading…